Although it may not seem it at first, graphic design and UX are linked. It’s true that graphic designers are responsible for composing the forward, visual components of your brand elements. In f...
Building a durable image in the minds of current and potential customers pays tremendous dividends in the long term. Marketing, advertising, and other outreach efforts are about ensuring people think ...
When it comes to design projects, it is all too easy to put forth the majority of your efforts making sure that the end result looks good. Whether creating a website, an app, or even a physical produc...
When working with a creative agency, you want to get the most out of your experience. Whether you are building up your brand, having a new website created, developing new package design, or a combinat...
There is a fairly new tool out there for emails known as AMP for email. However, the technology for AMP for email is not new. AMP, which stands for Accelerated Mobile Pages, is an open source, HTML-ba...
There’s a lot that goes into creating a brand identity, but the end result is that you want your brand to be visually recognizable to your customer base. Not only should it be recognizable, but ...
There comes a time in every brand where it may feel as if you need to make some changes. Whether you feel as if you need to change or refresh your brand, build a new website, or find a way to promote ...
One of the building blocks needed to start an effective marketing campaign is to develop a brand image for your company. These branding efforts need to be cohesive, or else it could have a negative ef...
Brand building is something that forms the core of all businesses. No matter where a business is in its development, branding is something that should always be addressed. Startups are in a unique pos...
In today’s business climate, it is only natural that you want to stand out. Otherwise, it will be all too easy to get lost amongst your competitors. In order to stand out, your business needs to...
These days, there is no avoiding the fact that you need a website for your business. It doesn’t matter if the majority of your business is done offline. The website is essential because it allow...
When developing a brand, you need to have a clear vision about where you want to go. A well-defined brand represents everything you want your business to represent, and it can help you achieve your go...
Mobile apps are a mainstream part of our culture and they serve a variety of purposes, ranging from providing entertainment to making people’s lives easier or better. For business owners, the wi...
In its simplest form, your business website is designed to share key details of your business with your audience, such as biographical information about your company and information about your product...
When most of us view a website, we aren’t thinking about what goes on behind the scenes. Our goal is to find the information we need, and we like it when a website looks nice and runs well. We m...
Most of us have experienced 3D interactive without even realizing it. In fact, it is present in many things that we do, such as playing video games or viewing a 3D model that a scientist may have buil...
How long has your company had its logo? It’s amazing how quickly time can fly. Your logo felt fresh at one time, but you realize that was several years ago. The truth is, your logo is an importa...
When it comes to doing business, chances are pretty good that you are in direct competition with at least a few companies in your industry or niche. The goal, then, is to find ways to set yourself apa...
As a business, you need to consider your branding. A good brand establishes your values, tells your audience what you do, and helps attract the right clients to you. However, even if you put a lot of ...
According to Merriam Webster, trust is defined as “assured reliance on the character, ability, strength, or truth of someone or something”. The definition does describe the concept properl...
Apps have become a mainstream part of our everyday lives. They have many uses, such as for entertainment, to help us manage our productivity, and to service needs. Not only that, but there are plenty ...
It is no secret that establishing a solid brand takes a lot of work and effort. This means that everything you do as a company needs to be cohesive, since this is what make your brand recognizable to ...
No matter what type of business you have, it is only natural to feel as if you want to overhaul your brand now and then. There are different reasons why your brand could need a reboot, such as industr...
Design is an important component of any brand, but many businesses often treat it as an afterthought. However, at some point, you may feel as if your business is starting to get a little stale. If you...
When it comes to running your business, it stands to reason that you have goals that you want to achieve. Your very business relies on your ability to connect your brand with the relevant audience. Wh...
When it comes to creating a brand identity, every piece of the puzzle is important. However, companies often spend time on bigger projects, such as the website, social media profiles, and physical pro...
Brand identity is a different set of elements that distinguish one brand from the next. Several examples of these elements include your logo, iconography, fonts, color palette, image style, copy ...
When it comes to attracting new business, it helps to consider your website is the hub of all of your marketing activities. However, not every website is created equally. Ultimately, your website need...
It's likely that your brand has a set of core values, and those form the basis of how your customers will identify with you. However, it isn’t enough to simply know what those values are, an...
It’s true that your brand forms the cornerstone of your marketing efforts. When a brand is well received, this translates to new business. When it isn’t well received, the business seems t...
These days, most businesses spend the majority of their resources in the digital space. As a result of this, graphic designers have had to shift their focus away from traditional media and put most of...
When creating a brand, every part of your business needs to be considered. Think about popular brands you may encounter in your daily life. Chances are pretty good that you can recognize their brand n...
When creating content for your brand, we often focus our energy on the writing itself. While words are certainly important, they’re not the only elements that matter. Images are another element ...
When it comes to creating your brand presence, your website is considered to be the cornerstone of your online activities. People can find your website using various methods, such as through the searc...
Your company story, also known as your brand story, is an important part of your business marketing. This is your chance to develop a cohesive narrative online about who you are and what you do. It al...
Are you building a brand or a business? Too often, people treat the two as separate entities. However, that couldn’t be further from the truth. You need to build your brand in order to ensure th...
When compiling the various digital elements of your brand, such as your logo, website, and social media, it is important to make sure these all work together. By making sure the designs are all consis...
When designing your website, it is about more than just deciding how to piece it all together. If you are operating a business online, chances are pretty good that the main point of your website is to...
