Brand Consistency Is Important in Digital Design
When compiling the various digital elements of your brand, such as your logo, website, and social media, it is important to make sure these all work together. By making sure the designs are all consistent, this lays the foundations for a consistent brand identity. Not only that, but it is impossible for a brand to truly thrive, especially online, unless this consistency is established.
However, even though most of us know how important it is, it still gets overlooked. Here is more information as to why consistency should be a priority:
Shows You’re Trustworthy
It is no secret that people choose to do business with brands they know. However, brand recognition needs to be won, and it all starts by creating a cohesive look to all of your design elements. This type of recognition is earned over time, but it will only occur if you planned for it. Without proper consistency planning, people may not recognize you from one platform to the next.
Picture this scenario. Someone encounters your brand on social media and they engage with your content in a favorable way. Then, they search for some information online and bump into your brand again. If your company has cohesive and recognizable brand elements, they will remember your social media interactions with them, and they will be more likely to take a desired action, such as sign up for your newsletter or fill out your contact form.
Sets the Expectations
Think about the brands you can recognize, such as Starbucks or another mainstream brand. With companies like those, it’s likely that you already know what to expect out of them. Starbucks, for example, is known for having high quality coffee, baked goods, and other café-related drinks and items. When you walk into a Starbucks, you expect a certain experience, you may even know what you want to order! In other words, your expectations have been set, and they’re being met every time you walk into the café.
This is what brand recognition is all about, and you don’t need to be as big as Starbucks to take advantage of the same principal. You can achieve it, no matter how big or small your business is, through brand consistency.
Makes Your Business Stand Out
Sure, the above two points are great, but the bottom line is that consistency offers a way to make your brand stand out. If you were to see someone wearing a t-shirt with a Starbucks logo on it, chances are pretty good you will not only recognize it, but it may remind you that you wanted to go there to order your favorite coffee.
The distinct logo and design appear inside the store, on their cups and beverage sleeves, and on merchandise that you can purchase while there. You can also find their logo on their app, social media, and even their Spotify account. In other words, they are everywhere. You can adapt these elements to your business so that you can stand out, too.
Brand consistency is such an important tool when it comes to digital design that it shouldn’t be overlooked. Even if it takes longer to launch your website or social media to make sure that it is consistent, it is well worth making the extra effort.