Increase Customer Engagement with Interactive Web Design

When it comes to web design, there are some basic approaches. The first is that you can create a basic, static website that simply conveys information. The problem with this approach is that it is unmemorable, and people might not return to your site unless they need to find out more about your business.

Creating a website that has interactive elements, however, can solve this problem. When people are engaged with your website, they are more likely to return to the site and will have a better experience while they are there.  

On the surface, it may look as if the interactive elements simply only increase the visual appeal of a site. However, this can also increase engagement. Here’s a look at some of the elements you should consider when developing your website:


We all know what the standard infographics look like. They are highly visual, but they are also very static. Adding interaction to these infographics takes things to the next level. Typical infographics are very busy, and it can be hard to focus the eye. Incorporating interactive elements, such as allowing certain information to be revealed only when someone clicks, can increase engagement.


Web developers often use animations to bring a certain part of the website to life and make it appear less static. While the animations do help to an extent, it doesn’t quite solve the problem. While standard animations can be impressive, interactive animations are even better because it shows the user that you have their best interests at heart. It can help people stay interested in the animation long after their attention would have normally faded. 


Quizzes are amongst the simplest interactive elements to incorporate your site. These appeal to people in a very basic way. People love to take quizzes and they can be used as a tool to help enhance your brand messaging. They can also increase information retention and can break up monotonous blocks of information. If your audience takes the time to answer the quiz questions, chances are they will stick around long enough to become followers of your brand. 


Surveys are appealing in a similar way as quizzes. People love to give their opinions, and a survey allows your audience to feel as if their voice is being heard. Even better than that, it makes your audience feel as if you really care about them and your business will help them meet their needs. This also increases the likelihood that your customer will return to your website, and may also become repeat customers.

These are just a few examples, and not every interactive element is created equally, and not all will be appropriate for your brand. Part of the process of designing a good website will be to determine if any of these interactive elements will be an asset to your business or not.