Telling Your Company Story Digitally

Your company story, also known as your brand story, is an important part of your business marketing. This is your chance to develop a cohesive narrative online about who you are and what you do. It also offers a way for you to express your company values, as well as conjure up any feelings people may have about your brand. Think of your company or brand story as a narrative that is associated with your business. 

While this can be a great marketing tool, businesses aren’t always in control of every aspect of their story. In fact, not every aspect of your story is best told by you, your customers could maybe tell it better. However, with the digital tools that are at your disposal, you can control as much of this narrative as possible. 

Here are some thoughts that will help you to best optimize digital marketing in order to tell your story:

Discover and Express Your Mission and Values

Your brand’s mission and values are a big part of your story. However, you can’t articulate this aspect of your story unless you really get to know who you are. It is surprising how many businesses operate without a clear understanding of who they really are. They may think they are focusing all their energy on getting new work, but without this knowledge, it will be difficult to convey this.

In fact, your target audience may find you through your digital marketing efforts, but unless you are able to convey your mission and values to them, they won’t care about your brand. These intimate details are amongst those things that your target audience would like to learn most about you. When it comes to expressing your mission and values, which are arguably the most important parts of your story, there is no better way to do this than through digital storytelling.  

Learning to Tell Your Story Digitally

Once you know all of the details about your brand story, including your mission and values, then it is time to consider how you will tell it. In this case, every little detail in your marketing matters, right down to the colors that you chose for your logo and website. Here is a look at some of the elements that you should pay attention to in order to effectively tell your company story digitally.

As you can see, it is important to have a clear idea of what your company story is, including your mission and values. This will enable you to tell a cohesive story across all digital platforms, which will help you attract the right people to your business. 

• Logo – Your company logo is often the first exposure people have to your business. It needs to reflect your brand so effectively that people will associate the logo not only with your business, but with your company story, as well

• Website – Creating a good website is about more than just finding an effective way to convey information. Through the visuals, content, and other branding elements on the pages, it should also convey your company and brand story.

• Social Media – Some people will find your business through social media, so you should also set each of your social profiles up to effectively convey your company story.

As you can see, it is important to have a clear idea of what your company story is, including your mission and values. This will enable you to tell a cohesive story across all digital platforms, which will help you attract the right people to your business.