Elements of Building a Strong Brand

Elements of Building a Strong Brand

Building a durable image in the minds of current and potential customers pays tremendous dividends in the long term. Marketing, advertising, and other outreach efforts are about ensuring people think ...
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Knowing When You Need a New Visual Identity

Knowing When You Need a New Visual Identity

There’s a lot that goes into creating a brand identity, but the end result is that you want your brand to be visually recognizable to your customer base. Not only should it be recognizable, but ...
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Creating Your Brand Identity Guidelines

Creating Your Brand Identity Guidelines

One of the building blocks needed to start an effective marketing campaign is to develop a brand image for your company. These branding efforts need to be cohesive, or else it could have a negative ef...
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Top Branding Tips for Startups

Top Branding Tips for Startups

Brand building is something that forms the core of all businesses. No matter where a business is in its development, branding is something that should always be addressed. Startups are in a unique pos...
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Developing a Creative Vision for Your Brand

Developing a Creative Vision for Your Brand

When developing a brand, you need to have a clear vision about where you want to go. A well-defined brand represents everything you want your business to represent, and it can help you achieve your go...
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What Is Your Brand Positioning Strategy?

What Is Your Brand Positioning Strategy?

When it comes to doing business, chances are pretty good that you are in direct competition with at least a few companies in your industry or niche. The goal, then, is to find ways to set yourself apa...
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Updating Your Brand to Attract New Clients

Updating Your Brand to Attract New Clients

As a business, you need to consider your branding. A good brand establishes your values, tells your audience what you do, and helps attract the right clients to you. However, even if you put a lot of ...
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Digital Design Can Help Redefine Your Brand

Digital Design Can Help Redefine Your Brand

Design is an important component of any brand, but many businesses often treat it as an afterthought. However, at some point, you may feel as if your business is starting to get a little stale. If you...
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Reach Your Goals Through Digital Branding

Reach Your Goals Through Digital Branding

When it comes to running your business, it stands to reason that you have goals that you want to achieve. Your very business relies on your ability to connect your brand with the relevant audience. Wh...
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Developing a Cohesive Brand Identity

Developing a Cohesive Brand Identity

Brand identity is a different set of elements that distinguish one brand from the next. Several examples of these elements include your logo, iconography, fonts, color palette, image style, copy ...
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Design Should Reflect Co. Values

Design Should Reflect Co. Values

It's likely that your brand has a set of core values, and those form the basis of how your customers will identify with you. However, it isn’t enough to simply know what those values are, an...
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Do You Need a Brand Reboot?

Do You Need a Brand Reboot?

It’s true that your brand forms the cornerstone of your marketing efforts. When a brand is well received, this translates to new business. When it isn’t well received, the business seems t...
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Traditional Design is Still Relevant

Traditional Design is Still Relevant

These days, most businesses spend the majority of their resources in the digital space. As a result of this, graphic designers have had to shift their focus away from traditional media and put most of...
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Why Your Products Need Brand Packaging

Why Your Products Need Brand Packaging

When creating a brand, every part of your business needs to be considered. Think about popular brands you may encounter in your daily life. Chances are pretty good that you can recognize their brand n...
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Expressing Your Brand Through Images

Expressing Your Brand Through Images

When creating content for your brand, we often focus our energy on the writing itself. While words are certainly important, they’re not the only elements that matter. Images are another element ...
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Your Website Needs to Reflect Your Brand

Your Website Needs to Reflect Your Brand

When it comes to creating your brand presence, your website is considered to be the cornerstone of your online activities. People can find your website using various methods, such as through the searc...
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Telling Your Company Story Digitally

Telling Your Company Story Digitally

Your company story, also known as your brand story, is an important part of your business marketing. This is your chance to develop a cohesive narrative online about who you are and what you do. It al...
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