Although it may not seem it at first, graphic design and UX are linked. It’s true that graphic designers are responsible for composing the forward, visual components of your brand elements. In f...
Building a durable image in the minds of current and potential customers pays tremendous dividends in the long term. Marketing, advertising, and other outreach efforts are about ensuring people think ...
When it comes to design projects, it is all too easy to put forth the majority of your efforts making sure that the end result looks good. Whether creating a website, an app, or even a physical produc...
When working with a creative agency, you want to get the most out of your experience. Whether you are building up your brand, having a new website created, developing new package design, or a combinat...
There is a fairly new tool out there for emails known as AMP for email. However, the technology for AMP for email is not new. AMP, which stands for Accelerated Mobile Pages, is an open source, HTML-ba...
There’s a lot that goes into creating a brand identity, but the end result is that you want your brand to be visually recognizable to your customer base. Not only should it be recognizable, but ...
There comes a time in every brand where it may feel as if you need to make some changes. Whether you feel as if you need to change or refresh your brand, build a new website, or find a way to promote ...
One of the building blocks needed to start an effective marketing campaign is to develop a brand image for your company. These branding efforts need to be cohesive, or else it could have a negative ef...
Brand building is something that forms the core of all businesses. No matter where a business is in its development, branding is something that should always be addressed. Startups are in a unique pos...
In today’s business climate, it is only natural that you want to stand out. Otherwise, it will be all too easy to get lost amongst your competitors. In order to stand out, your business needs to...
When developing a brand, you need to have a clear vision about where you want to go. A well-defined brand represents everything you want your business to represent, and it can help you achieve your go...
How long has your company had its logo? It’s amazing how quickly time can fly. Your logo felt fresh at one time, but you realize that was several years ago. The truth is, your logo is an importa...
When it comes to doing business, chances are pretty good that you are in direct competition with at least a few companies in your industry or niche. The goal, then, is to find ways to set yourself apa...
As a business, you need to consider your branding. A good brand establishes your values, tells your audience what you do, and helps attract the right clients to you. However, even if you put a lot of ...
According to Merriam Webster, trust is defined as “assured reliance on the character, ability, strength, or truth of someone or something”. The definition does describe the concept properl...
It is no secret that establishing a solid brand takes a lot of work and effort. This means that everything you do as a company needs to be cohesive, since this is what make your brand recognizable to ...
No matter what type of business you have, it is only natural to feel as if you want to overhaul your brand now and then. There are different reasons why your brand could need a reboot, such as industr...
When it comes to running your business, it stands to reason that you have goals that you want to achieve. Your very business relies on your ability to connect your brand with the relevant audience. Wh...
When it comes to creating a brand identity, every piece of the puzzle is important. However, companies often spend time on bigger projects, such as the website, social media profiles, and physical pro...
Brand identity is a different set of elements that distinguish one brand from the next. Several examples of these elements include your logo, iconography, fonts, color palette, image style, copy ...
When it comes to attracting new business, it helps to consider your website is the hub of all of your marketing activities. However, not every website is created equally. Ultimately, your website need...
It's likely that your brand has a set of core values, and those form the basis of how your customers will identify with you. However, it isn’t enough to simply know what those values are, an...
Your company story, also known as your brand story, is an important part of your business marketing. This is your chance to develop a cohesive narrative online about who you are and what you do. It al...
Are you building a brand or a business? Too often, people treat the two as separate entities. However, that couldn’t be further from the truth. You need to build your brand in order to ensure th...
When designing your website, it is about more than just deciding how to piece it all together. If you are operating a business online, chances are pretty good that the main point of your website is to...
