No matter what type of business you have, it is only natural to feel as if you want to overhaul your brand now and then. There are different reasons why your brand could need a reboot, such as industr...
When it comes to running your business, it stands to reason that you have goals that you want to achieve. Your very business relies on your ability to connect your brand with the relevant audience. Wh...
When it comes to creating a brand identity, every piece of the puzzle is important. However, companies often spend time on bigger projects, such as the website, social media profiles, and physical pro...
Brand identity is a different set of elements that distinguish one brand from the next. Several examples of these elements include your logo, iconography, fonts, color palette, image style, copy ...
When it comes to attracting new business, it helps to consider your website is the hub of all of your marketing activities. However, not every website is created equally. Ultimately, your website need...
It's likely that your brand has a set of core values, and those form the basis of how your customers will identify with you. However, it isn’t enough to simply know what those values are, an...
Your company story, also known as your brand story, is an important part of your business marketing. This is your chance to develop a cohesive narrative online about who you are and what you do. It al...
Are you building a brand or a business? Too often, people treat the two as separate entities. However, that couldn’t be further from the truth. You need to build your brand in order to ensure th...
When designing your website, it is about more than just deciding how to piece it all together. If you are operating a business online, chances are pretty good that the main point of your website is to...
