How Graphic Design and UX Work Together

How Graphic Design and UX Work Together

Although it may not seem it at first, graphic design and UX are linked. It’s true that graphic designers are responsible for composing the forward, visual components of your brand elements. In f...
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Elements of Building a Strong Brand

Elements of Building a Strong Brand

Building a durable image in the minds of current and potential customers pays tremendous dividends in the long term. Marketing, advertising, and other outreach efforts are about ensuring people think ...
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Why You Need User Experience Design

Why You Need User Experience Design

When it comes to design projects, it is all too easy to put forth the majority of your efforts making sure that the end result looks good. Whether creating a website, an app, or even a physical produc...
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Get to Know AMP for Email

Get to Know AMP for Email

There is a fairly new tool out there for emails known as AMP for email. However, the technology for AMP for email is not new. AMP, which stands for Accelerated Mobile Pages, is an open source, HTML-ba...
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Knowing When You Need a New Visual Identity

Knowing When You Need a New Visual Identity

There’s a lot that goes into creating a brand identity, but the end result is that you want your brand to be visually recognizable to your customer base. Not only should it be recognizable, but ...
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Creating Your Brand Identity Guidelines

Creating Your Brand Identity Guidelines

One of the building blocks needed to start an effective marketing campaign is to develop a brand image for your company. These branding efforts need to be cohesive, or else it could have a negative ef...
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Top Branding Tips for Startups

Top Branding Tips for Startups

Brand building is something that forms the core of all businesses. No matter where a business is in its development, branding is something that should always be addressed. Startups are in a unique pos...
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Developing a Creative Vision for Your Brand

Developing a Creative Vision for Your Brand

When developing a brand, you need to have a clear vision about where you want to go. A well-defined brand represents everything you want your business to represent, and it can help you achieve your go...
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Signs Your Company Might Need a New Logo

Signs Your Company Might Need a New Logo

How long has your company had its logo? It’s amazing how quickly time can fly. Your logo felt fresh at one time, but you realize that was several years ago. The truth is, your logo is an importa...
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What Is Your Brand Positioning Strategy?

What Is Your Brand Positioning Strategy?

When it comes to doing business, chances are pretty good that you are in direct competition with at least a few companies in your industry or niche. The goal, then, is to find ways to set yourself apa...
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Updating Your Brand to Attract New Clients

Updating Your Brand to Attract New Clients

As a business, you need to consider your branding. A good brand establishes your values, tells your audience what you do, and helps attract the right clients to you. However, even if you put a lot of ...
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Building Brand Trust Through Design

Building Brand Trust Through Design

According to Merriam Webster, trust is defined as “assured reliance on the character, ability, strength, or truth of someone or something”. The definition does describe the concept properl...
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Top Design Services for Your Business

Top Design Services for Your Business

It is no secret that establishing a solid brand takes a lot of work and effort. This means that everything you do as a company needs to be cohesive, since this is what make your brand recognizable to ...
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What to Do to Overhaul Your Brand

What to Do to Overhaul Your Brand

No matter what type of business you have, it is only natural to feel as if you want to overhaul your brand now and then. There are different reasons why your brand could need a reboot, such as industr...
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Reach Your Goals Through Digital Branding

Reach Your Goals Through Digital Branding

When it comes to running your business, it stands to reason that you have goals that you want to achieve. Your very business relies on your ability to connect your brand with the relevant audience. Wh...
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Developing a Cohesive Brand Identity

Developing a Cohesive Brand Identity

Brand identity is a different set of elements that distinguish one brand from the next. Several examples of these elements include your logo, iconography, fonts, color palette, image style, copy ...
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Does Your Website Engage with Your Audience?

Does Your Website Engage with Your Audience?

When it comes to attracting new business, it helps to consider your website is the hub of all of your marketing activities. However, not every website is created equally. Ultimately, your website need...
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Design Should Reflect Co. Values

Design Should Reflect Co. Values

It's likely that your brand has a set of core values, and those form the basis of how your customers will identify with you. However, it isn’t enough to simply know what those values are, an...
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Telling Your Company Story Digitally

Telling Your Company Story Digitally

Your company story, also known as your brand story, is an important part of your business marketing. This is your chance to develop a cohesive narrative online about who you are and what you do. It al...
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