OBP Medical

Illustration: obp needed illustration for directions on certain features for their products, as well as some for graphical treatment on their website timeline.
Brand Identity: obp medical designs and develops medical devices to market, and has unique to industry features on them such as one-time usage, internal light sources as well as battery removal. The interlocking letters serves as a logo mark for the product and also reinforces the companies commitment to collaboration between them and doctor and patient needs. 
Package Design: obp needed a branded package design to use to ship samples of their new product to hospitals and physicians.
Photo Art Direction: obp’s new imagery needed to be slick and dramatic. The lighting source on these products is an important feature, and a lot of the products are made of clear plastic, so a dark background is important for contrast and emphasis. (Photography by David Butler)

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3D Interactive: When rolling out new products, obp wanted a way to highlight all the product features in an interesting and interactive way. We used the 3D CAD product files, stripped them down and re-skinned them to be lightweight on the web. The result is a robust interactive and engaging experience that better enhances the products innovative capabilities. 
> View 3D Interactive
> View 3D Interactive
Web Design & Development: obp’s website is a modern, responsive website that highlights obp’s products and their features. The pops of brand color help highlight different areas of the site.

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