VX One Yachts are small but powerful racing boats. Their unique design makes them a favourite among pro and amateur sailors alike. The came to us because they needed to bolster their brand to match their product and they wanted to appeal to families as well. The sailing industry is very competitive so they needed to stand out from the crowd.
We wanted to match the VX One yacht design to their brand and further connect their existing customers but also attract new ones as well. One of their core demographics is families, and we needed to make that connection with the brand. This is evident with the bright color palate and supporting imagery. Clean slek design, just like their boats!
We developed a brand book for VX One that outlines the brand colors, fonts, imagery, layout, digital treatment, etc. The main areas that the brand promotes serious racing, but that its an accessible brand, and their price point does not necessarily exclude families and/or individuals from participation using their productsBrand Book