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VX ONE YACHTS

Challenge

VX One Yachts are small but powerful racing boats. Their unique design makes them a favourite among pro and amateur sailors alike. The came to us because they needed to bolster their brand to match their product and they wanted to appeal to families as well. The sailing industry is very competitive so they needed to stand out from the crowd.

Solution

We wanted to match the VX One yacht design to their brand and further connect their existing customers but also attract new ones as well. One of their core demographics is families, and we needed to make that connection with the brand. This is evident with the bright color palate and supporting imagery. Clean slek design, just like their boats!

Services

Projects / VX ONE YACHTS

Brand Identity

We developed a brand book for VX One that outlines the brand colors, fonts, imagery, layout, digital treatment, etc. The main areas that the brand promotes serious racing, but that its an accessible brand, and their price point does not necessarily exclude families and/or individuals from participation using their products

Brand Book
Projects / VX ONE YACHTS

Brand Showcase

Here you can see the brand as a whole in print and web. The bright colors and dynamic imagery make is accessible and convey a fun and competitive brand that appeals to professional and amateur sailor alike.

Sample
THEY FOUGHT, WE RIDE
Work for a Great Cause
JANEZ DESIGN
Architectural Designing
JUST-BOAT AMBASSADOR APPLICATION
Referral Program
MALTBY & COMPANY
Massachusetts Certified Arborists
MASSACHUSETTS CLEAN ENERGY CENTER
Clean Energy & Resources
KEN’S STEAKHOUSE
Metrowest's Legendary Steakhouse
THE CONVERSATION
Academic Rigor, Journalistic Flair
RECONCRAFT
Military-grade Vessels
Divine Design Center
Sleek Interior Design
THE LAW OFFICE OF JOSEPH & JOSEPH
Branding & Website Design
BUSINESSTOWN
Videos to Start and Build Your Business
JUST-BOAT
Providing Buoyancy
BECKET & CO.
Yacht Maintenance & Refit
TJ THOMPSON GUITARS
Precision Instrument Construction
FEED
From Waste to Garden Soil
VX ONE YACHTS
Small Yacht, Big Brand
SPICES & CO.
SAVOR THE JOURNEY
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