TJ Thompson is a highly accomplished and well-regarded guitar luthier and inventor of speciality repair tools. For many years, he has sold his tools through 3rd party retailers with great success; however, TJ's true ambitions are to establish and grow his own online store.
We helped TJ by designing and developing an image-centric website that highlights his tools, provides users with insight into their application, and most importantly facilitates the purchase and sale of his tools directly to customers. The outcome was a site that looks and functions exceptionally on mobile, tablet, and web devices.
We started by conceptualizing TJ's vision for his website in the form of wireframes to nail layout and product positioning.