Portfolio /

THE CONVERSATION

Challenge

The Conversation is an independent source of news and views from the academic and research community, delivered directly to the public. They approached us about designing the Shareholder Report for the U.S., with regard to look and feel of their Australian publication. They also wanted a way to get analytics on the report content to see where users were spending their time but also needed a hard copy version.

Solution

We determined that the best course of action was to design a print version, but also created a digital report that could be posted to their website and live for a period of time. This flexibility gave them the opportunity to fulfill their due diligence of providing a tactile report but also affords them to gain valuable analytics on the report, which will factor into the building and reorganizing content for the next version of the report.

Services

Projects / THE CONVERSATION

Printed Report

The first phase of this project was to design and print the report for shareholder, partners etc. The design needed to follow established brand standards, but also be unique in design for the U.S. division. This was achieved by a more graphical approach in regard to infographics, iconography, etc.

PRINTED REPORT
Projects / THE CONVERSATION

Digital Report

The second phase was the design & development of the digital report version. The design maintained brand while creating a more interactive and dynamic experience for the user. The benefit of having the digital version is the benefits of analytics to inspect where users spent their time, how many viewed it and from where etc.

DIGITAL REPORT
THEY FOUGHT, WE RIDE
Work for a Great Cause
THE CONVERSATION
Academic Rigor, Journalistic Flair
MASSACHUSETTS CLEAN ENERGY CENTER
Clean Energy & Resources
JANEZ DESIGN
Architectural Designing
Divine Design Center
Sleek Interior Design
VX ONE YACHTS
Small Yacht, Big Brand
JUST-BOAT AMBASSADOR APPLICATION
Referral Program
BECKET & CO.
Yacht Maintenance & Refit
KEN’S STEAKHOUSE
Metrowest's Legendary Steakhouse
MALTBY & COMPANY
Massachusetts Certified Arborists
RECONCRAFT
Military-grade Vessels
SPICES & CO.
SAVOR THE JOURNEY
FEED
From Waste to Garden Soil
TJ THOMPSON GUITARS
Precision Instrument Construction
BUSINESSTOWN
Videos to Start and Build Your Business
THE LAW OFFICE OF JOSEPH & JOSEPH
Branding & Website Design
JUST-BOAT
Providing Buoyancy
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