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RECONCRAFT

Challenge

Reconcraft is an upstart boat manufacturer that develops military-grade vessels for low water infiltration. When we first started working with them they had a logo and minimal marketing materials. The original logo was viable, but it ceased to capture the essence of who they were. They also had no cohesive marketing materials to give to prospective buyers.

Solution

Xavinci spent a lot of time learning about the Reconcraft business, as well as their targeted audience, which was fire, law enforcement, and the military primarily. The brand need to convey strength and confidence. The primary font conveys this strength as does the color palate. The infographics and overall graphics also support the brand as supporting mission-based operations.

Services

Projects / RECONCRAFT

Brand Identity

Reconcraft's brand was developed with a keen awareness of their audience. Being a military-centric business, the brand had to convey a strength and confidence that would appeal to the audience. The overall color palate supports the product, with distinctive key colors to support the 3 main lines of business, fire, law enforcement and military.

BRAND BOOK
Projects / RECONCRAFT

Print Collateral

Reconcraft's collateral was designed to support the brand and provide an effective sales tool. The combination of the renders and infographics make their audience realize very quickly what these vessels are capable of doing. This is of particular importance as the clients in this space have very little time, so the point needs to be conveyed rapidly.

SAMPLE
JANEZ DESIGN
Architectural Designing
JUST-BOAT
Providing Buoyancy
THEY FOUGHT, WE RIDE
Work for a Great Cause
TJ THOMPSON GUITARS
Precision Instrument Construction
MALTBY & COMPANY
Massachusetts Certified Arborists
BECKET & CO.
Yacht Maintenance & Refit
THE CONVERSATION
Academic Rigor, Journalistic Flair
THE LAW OFFICE OF JOSEPH & JOSEPH
Branding & Website Design
JUST-BOAT AMBASSADOR APPLICATION
Referral Program
FEED
From Waste to Garden Soil
RECONCRAFT
Military-grade Vessels
SPICES & CO.
SAVOR THE JOURNEY
Divine Design Center
Sleek Interior Design
VX ONE YACHTS
Small Yacht, Big Brand
MASSACHUSETTS CLEAN ENERGY CENTER
Clean Energy & Resources
KEN’S STEAKHOUSE
Metrowest's Legendary Steakhouse
BUSINESSTOWN
Videos to Start and Build Your Business
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