Reconcraft is an upstart boat manufacturer that develops military-grade vessels for low water infiltration. When we first started working with them they had a logo and minimal marketing materials. The original logo was viable, but it ceased to capture the essence of who they were. They also had no cohesive marketing materials to give to prospective buyers.
Xavinci spent a lot of time learning about the Reconcraft business, as well as their targeted audience, which was fire, law enforcement, and the military primarily. The brand need to convey strength and confidence. The primary font conveys this strength as does the color palate. The infographics and overall graphics also support the brand as supporting mission-based operations.
Reconcraft's brand was developed with a keen awareness of their audience. Being a military-centric business, the brand had to convey a strength and confidence that would appeal to the audience. The overall color palate supports the product, with distinctive key colors to support the 3 main lines of business, fire, law enforcement and military.BRAND BOOK
Reconcraft's collateral was designed to support the brand and provide an effective sales tool. The combination of the renders and infographics make their audience realize very quickly what these vessels are capable of doing. This is of particular importance as the clients in this space have very little time, so the point needs to be conveyed rapidly.SAMPLE