Just-Boat Services is a boat charter company based in Miami Florida. They focus on smaller charters on smaller sized yachts. The challenge for them was to differentiate their brand from the super-yacht industry, as a more affordable, attainable option for day and overnight yachting. They also wanted to appeal to the real estate industry as a business tool to show property from a water-view, as well as cater to clients at the same time.
We wanted to position just-boat as a boutique yachting option, that is extremely customer-centric, but approachable. We used bold and exciting colors and imagery to set the tone for the brand. The logo in refined and elegant without being presumptuous and the dynamic imagery (shot by Onne van der Wal) conveys the energy and fun a client will experience by hiring JUST-BOAT Services.
JUST-BOAT wanted very distinct collateral to give to potential clientele. It had to be distinct in layout and get to the point very quickly, which I think we achieved. We utilized the bold red with graphical boat backgrounds with amazing imagery along with using a spot varnish printing technique to give its that subtle edge of distinction. We also used square shape for collateral and business card to play off the logo shape. All this gives JUST-BOAT the distinction to be memorable in this market.
The JUST-BOAT web presence had to be as unique as the brand. We decided the best approach was to let the visuals be the star. Large, high resolution, full-width images supported the copy is utilized as part of the sub-navigation. This approach is as effective on mobile as it is on desktop.Visit Site