Businesstown wanted to build a brand that focused on providing a rich array of content to its users in order to help them build their businesses and also help them enrich their existing businesses. The brand needed to be progressive, but also maintain a sense that it had extensive experience and resources that it brings to the table.
By developing a visually enriched brand with colors and consistent visuals, the brand captures a sense of urban smarts, but also a community feel that the user can relate to trust for all their business-related needs and resources. The logo is left stark white to create a distinct contrast from the darker, rich backgrounds that is instantly recognizable.
Interior page of the Businesstown website.