Becket & Co. is a unique company that specializes in maintenance and refit/purchase of smaller-sized, high-end yachts such as the Hinckley and Hunt brands, among others. They are in a market that caters to high-net-worth individuals, and the brand needed to be able to convey the fact that if they hire Becket & Co., all they will need to do is show up at the dock, go and entertain clients, or enjoy time with family, come back and depart. Becket and Co. will handle all the details in between.
When we developed the logo, the intent was to make it action-oriented. This approach both displayed that Becket & Co. was a young, vibrant company, but also conveyed the sense of action and movement. That Becket & Co. would serve all their needs and pay attention to details. This is especially important in a service focused business. The colors, fonts, and imagery that supports the brand reinforces those same attributes.
Xavinci is a pleasure to work with. Their ideas are creative, communications prompt and are very easy to work with. I would highly recommend their services.
James B. Strohacker
President / Becket & Co. Premier Yacht Management