We believe that Innovation and Creativity are two distinctly different things that need to converge properly for a project to be successful. Creativity being the “Big Idea’ and all the ideas that surround it, and innovation being the “Execution” of said idea. Most agencies tend to focus far more attention on the front end of the innovation process, the creativity. But where there is a real differentiator is the equal attention we pay to the back end. Therein lies the core philosophy for our creation process and how we approach client work from initial strategy phase to evaluating the effectiveness of a successful launch.
The design of the Xavinci logo defines our agencies philosophy. The “X” represents the convergence of creativity & innovation. The free-form energy of the artists swash passing over the more disciplined and pragmatic hash form conveys their differences but acknowledges their synergies. This combined with our homage to Leonardo da Vinci, the greatest artist and innovator of all time, is what we aspire to every day.
STRATEGY: Starting a new project can actually be one of the most important aspects of a successful conclusion. For this we start literally from the ground up. We’ll help you create a plan for your project that aligns with your corporate goals, focuses your resources, and saves time and money.
BRAND IDENTITY & POSITIONING:
• Brand Development
• Brand Positioning
• Brand Graphics
• Brand Guidelines
• Logo Design
DIGITAL DESIGN & DEVELOPMENT:
• Responsive Websites
• Desktop & Mobile Applications
• Digital Advertising
• Print Collateral
• Print Advertising
• Tradeshows & Events
EVALUATE AND OPTIMIZE:
• Competitive Analysis
As a small consulting business, Pilgrim's website is one of our main marketing tools, and we needed to polish our brand and value proposition to better engage prospective customers and partners. Working with Xavinci was a pleasure. They walked me through the design & creative process, helped craft new content and messaging, and easily educated me on the nuances of responsive web design for adapting the site content and look/feel to tablets and mobile devices. We had an extremely tight deadline and limited budget, and Xavinci delivered on all fronts. I am extremely pleased with the results, and I highly recommend using Xavinci and I would work with them again in a heartbeat.
Founder & Principal / Pilgrim Market Development
Xavinci is a pleasure to work with. Their ideas are creative, communications prompt and are very easy to work with. I would highly recommend their services.
James B. Strohacker
President / Becket & Co. Premier Yacht Management
Xavinci encompasses both artistic sensibilities and technical know-how to produce highly stylized visual materials that are robust and functional. They also provide custom tailored services to each client's unique needs with flexibility and nimbleness. My work experience with Xavinci has been very positive and empowering. Through the collaboration, I was able to set highly ambitious goals and achieve all objectives in a timely manner.
Hak Soo Ha
Principal Designer / Custom One Tenders
They understand every step of the project from the initial meeting to printing and color correction, to getting it our there. The Studio needs very little guidance in delivering a beautifully designed project on time and on budget every time. They are the most professional, courteous and talented Design Studio I have ever worked with! End of story.
Onne van der Wal
Owner & Professional Photographer / Onne van der Wal Gallery
Dean is a Founding Partner of Xavinci. He has vast design background working with existing brands, and developing new brands across multiple channels of client communications and media. In the past he has been Creative Director at a large global financial firm in Boston, and has also worked with various new and established start-up businesses in Greater Boston. Dean has a strong conceptual and highly creative approach to every project. Additionally, he has a keen understanding of digital media, and utilizing the best techniques and resources to ensure there is a distinct synergy between Design & Development.
James is a Founding Partner of Xavinci. He is an emerging entrepreneur whose expertise includes web design, graphic design, interface design, and business development. He assumed the role of Divisional Office Manager for a New York based marketing firm where he was responsible for recruitment, training, and management. James later offered recruitment and internship development consulting to financial service firms in Greater Boston. James often speaks publicly on topics including entrepreneurship, business development, recruitment strategy, and empowerment.